Annual Summit

Let’s Thrive in 2025

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Summit Agenda

WELCOME

3:00 - 3:15 PM GMT / 10:00 - 10:15 AM ET


Our chair Carrie White will kick off the Women in Alliances Annual Summit with our Welcome Session—an energizing start to connect, inspire, and set the tone for an empowering experience ahead!

Speaker: Carrie White - WIA 2025 Chair Partner Manager at Vena

Carrie White

Carrie White

Ensuring Partnerships Have ‘a Seat at the Table’:

key strategies and best-practices

3:15 - 3:45 PM GMT / 10:15 - 10:45 AM ET

Are you finding it tough to prove to executives the real ROI of partnerships?  Or do you need a clearer way to showcase your partner program’s impact?

 

Join Lauren Helstab and Michelle Teo as they break down how to prove partnership ROI and secure executive buy-in. With experience across 25+ SaaS companies, including Shopify, they’ll share the key metrics, frameworks, and real-world examples to make partnerships a ‘must-have’ growth engine. 

Speaker: Lauren Helstab Founder More Than One Way & Michelle Teo Founder Demand Conversion

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Lauren Helstab

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Michelle Teo

AI: Building the practical partnership use cases for today and tomorrow - Use Case #1.

3:45- 4:15 PM GMT / 10:45 - 11:15 AM ET

Artificial Intelligence is transforming the way we work—and partner. In this forward-thinking session, we’ll explore real-world AI use cases that are driving value in partnerships today, while also looking ahead to what’s next. Discover how leading organizations are leveraging AI to enhance collaboration, streamline operations, and unlock new revenue streams. Whether you're just starting your AI journey or scaling existing initiatives, you'll leave with practical insights to apply in your partner ecosystem—now and in the future

Speaker: Kathryn Rose - Founder Channelwise

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Kathryn Rose

Navigating the job market with confidence and success

4:15 - 4:45 PM GMT / 11:15 - 11:45 AM ET

Ready to take charge of your career journey? In this practical and empowering session, you'll gain the tools and strategies to approach the job market with clarity, confidence, and purpose. Whether you're exploring new opportunities or aiming for your next big role, learn how to showcase your strengths, expand your network, and stand out in a competitive landscape. Walk away with actionable tips to boost your personal brand and navigate every stage of the job search with success.

Speaker: Stephanie Kee - Co-founder of Women in Alliances and Asher Mathew - Founder of Partnerships Leader

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Stephanie Kee

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Asher Mathew

AI: Building the practical partnership use cases for today and tomorrow - Use Case #2

4:45- 5:15 PM GMT / 11:45 - 12:15 AM ET

AI is transforming how we work—and partner. This second session led by Alexandria from Salesforce, offers their unique perspective on what’s working now and what’s next. Whether you're just getting started or scaling your AI efforts, you'll gain practical insights to take back to your business.

Speaker: Alexandria Ysmael - Director, Partner Sales Salesforce

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Alexandria Ysmael 

Panel: Tackling the tough reality of partnerships and emerging triumphant

5:15 - 5:45 PM GMT / 12:15 - 12:45 AM ET

We will conclude by an empowering panel moderated by Zhenya Winter. Our panelists will share real-world experiences of navigating the complex challenges in partnerships—balancing competing priorities, managing conflict, and driving mutual success. Walk away with practical insights, renewed confidence, and inspiration to face the tough realities of alliances and come out stronger on the other side.

Panelists: Elise Carbone, Madelaine Ellis, Nicki Jarvis, Mike Nevin and Amandip Kaur Jheeta

Speakers