Building Stronger Alliances Through Authentic Conversations This week’s we held our first Tune In Tuesday session! It brought together our members from across the world to explore how collaboration, resilience, and authenticity drive success in partnerships. Our 3 take aways are…

This month we are spotlighting Elana Rankin Channel Partner Sales Manager at Bottomline

The final session of the 2025 Women in Alliances Summit was a powerful close. Led by Zhenya Winter and featuring a lineup of seasoned partnership leaders, Mike Nevin, Nicki Jarvis, Amandip Jheeta, Carrie White and Elise Carbone. The panel turned the spotlight onto a tough but crucial truth: Partnerships are messy, political, and often misunderstood, but they are also worth it.

In this dynamic quickfire conversation, Alexandria Ysmael, AWS Partner Sales Director at Salesforce joined Zhenya Winter to discuss the real-world impact of AI in the fast-paced world of partnerships. What stood out? This wasn’t about theory. It was packed with tactical insights and honest reflections from someone who’s using AI daily.

In a standout session at the Women in Alliances Summit, Stephanie Kee and Asher Mathew delivered a refreshingly honest and empowering conversation about navigating career transitions in partnerships and tech.

Whether you're actively job searching, considering a change, or just want to stay prepared, this session offered practical guidance and heartfelt encouragement.

Kathryn Rose delivered a practical and grounded session focused on how AI can enable partner leaders to move beyond ambiguity and into data-backed decision-making. Her key message? You don’t need perfect data; you need a strong story.

At the 2025 Women in Alliances Summit, Lauren Helstab and Michelle Teo brought their deep experience in partnership strategy and marketing to the virtual stage to challenge a common perception: that partnerships are unpredictable and undervalued channels. Instead, they argued, it’s a perception problem, and the solution lies in storytelling and strategy.

Meet Elise Carbone, Women in Alliance Committee member. Elise is a speaker at Women in Alliances annual summit. In this article learn more about her.

Madeleine Ellis is the International Head of Channels at UiPath, where she leads international partner strategy across diverse markets. With a background spanning industries, regions, and cultures, she brings a human-first, results-driven approach to building high-impact alliances. Known for turning relationships into growth engines, Madeleine believes the best partnerships are built on trust, shared purpose, and equal commitment.

One of the most powerful tools I discovered while managing partnerships in the video surveillance sector was the “Share of Wallet” approach. Though industries may differ, the principles of this methodology remain equally effective across various partner ecosystems.

Meet Kathryn Rose: Empowering Entrepreneurs to Build Bold, Authentic Brands That Stand Out. She is a speaker at Women in Alliances annual summit. In this article learn more about her.

Mike Nevin launched The Association of Strategic Alliance Professionals in Europe in 2002. He is a speaker at Women in Alliances annual summit. In this article learn more about him

How many times have you heard that physical exercise helps to battle stress? I’ve heard it a lot - but it never convinced me to go to the gym. I’ve always lived in my head and felt disconnected from my body. Only in recent years, after learning how stress really works and how much the body is involved, did I start pushing myself to do something about it.

Michelle Teo, founder of Demand Conversion, is a speaker at Women in Alliances annual summit. In this article learn more about her.

Lauren Helstab, Founder of More Than One Way, is a speaker at Women in Alliances annual summit. Lauren is the founder of More Than One Way in this article learn more about her.

In this Spotlight on Vesna Arsic, she shares how she transitioned from global telecom, strategy, and marketing into building high-impact partnerships. Vesna discusses the challenges of gaining senior leadership buy-in, the essential skills she relies on (like listening and diplomacy), and her commitment to elevating women’s roles in alliances.

In Spotlight on Stephanie Kee, Stephanie reflects on her journey from entrepreneurial beginnings into the partnerships world. As former Chair of Women in Alliances (2024), she discusses building credibility with the C-Suite, bridging communication gaps between partners and host companies, and the key attributes she uses to succeed—entrepreneurial mindset, adaptability, network building, and energy. Stephanie also offers grounded advice for professionals looking to transition into partnership roles.

In Becoming Your Own Mentor? Why Not!, the article redefines mentoring for women in partnerships by highlighting micro-mentoring — small, informal interactions that deliver outsized value. Rather than waiting for a formal mentor, it encourages sharing insights like strategy tips, pitch reviews, or industry introductions in brief, meaningful moments. This approach aligns perfectly with fast-paced, cross-functional alliance environments, helping women expand their networks, build confidence, and uplift each other without high time commitment.

In Becoming Your Own Mentor? Why Not!, the author argues that waiting for the “perfect” external mentor limits your growth. Instead, you can become your own mentor through self-reflection, journaling, and learning from daily experiences. Drawing on five sources of insight — past events, recent challenges, your strengths and values, observations of others, and external content (books, podcasts, courses) — this approach helps you internalize lessons, steer your own development, and stay proactive in shaping your path.