Building Stronger Alliances Through Authentic Conversations This week’s we held our first Tune In Tuesday session! It brought together our members from across the world to explore how collaboration, resilience, and authenticity drive success in partnerships. Our 3 take aways are…

One of the most powerful tools I discovered while managing partnerships in the video surveillance sector was the “Share of Wallet” approach. Though industries may differ, the principles of this methodology remain equally effective across various partner ecosystems.

How many times have you heard that physical exercise helps to battle stress? I’ve heard it a lot - but it never convinced me to go to the gym. I’ve always lived in my head and felt disconnected from my body. Only in recent years, after learning how stress really works and how much the body is involved, did I start pushing myself to do something about it.

In Becoming Your Own Mentor? Why Not!, the article redefines mentoring for women in partnerships by highlighting micro-mentoring — small, informal interactions that deliver outsized value. Rather than waiting for a formal mentor, it encourages sharing insights like strategy tips, pitch reviews, or industry introductions in brief, meaningful moments. This approach aligns perfectly with fast-paced, cross-functional alliance environments, helping women expand their networks, build confidence, and uplift each other without high time commitment.

In Becoming Your Own Mentor? Why Not!, the author argues that waiting for the “perfect” external mentor limits your growth. Instead, you can become your own mentor through self-reflection, journaling, and learning from daily experiences. Drawing on five sources of insight — past events, recent challenges, your strengths and values, observations of others, and external content (books, podcasts, courses) — this approach helps you internalize lessons, steer your own development, and stay proactive in shaping your path.

In “OKR Planning Without Stress: The Psychology Behind It”, the article explores how to set Objectives & Key Results (OKRs) in a way that reduces anxiety and maximizes motivation. By tapping into psychological frameworks like clarity of purpose, manageable pacing, and intrinsic reward systems, it shows professionals how to craft goals that inspire rather than overwhelm. The piece also helps leaders and individual contributors approach goal-setting with intention, resilience, and mental wellbeing at the core

In “5 Pitfalls of OKRs in Partnerships, and How to Overcome Them”, Yulia Lenina draws from over two years of applying OKRs in alliances to expose the most frequent missteps—and offers corrective strategies. She highlights traps like conflating inputs, outputs, and outcomes; focusing solely on activity without tying to impact; lacking measurement tools; and misjudging your influence. Each pitfall is paired with practical guidance on structuring goals, aligning metrics, and collaborating with partners to ensure your OKRs truly drive results.

In “February Check-In: How to Avoid Losing Focus on Business Planning?”, Elise Carbone explores how you can keep your early-year business goals alive and relevant. She acknowledges that as the weeks go by, day-to-day urgencies can derail long-term plans. To counter that, Elise recommends regular check-ins, treating your plan as a flexible guide, anchoring decisions in data, balancing long-term goals with quick wins, and welcoming feedback and adjustments. These tactics help you stay aligned with partners and maintain strategic momentum throughout the year.

In “3 Tips for Better Planning in Alliances,” Yulia Lenina shares actionable strategies to make your partnership planning sharper and more strategic. She emphasizes starting with data—understanding key metrics like active partner count and revenue contributions—then aligning your alliance goals with your organization’s top priorities. Finally, she highlights the importance of identifying and using your “levers” — internal teams, partner relationships, and market insights — to turn planning into impactful action.