The final session of the 2025 Women in Alliances Summit was a powerful close. Led by Zhenya Winter and featuring a lineup of seasoned partnership leaders, Mike Nevin, Elise Carbone, Nicki Jarvis, Amandip, and Carrie White. The panel turned the spotlight onto a tough but crucial truth: Partnerships are messy, political, and often misunderstood—but they are also worth it.

In this dynamic quickfire conversation, Alexandria Ysmael, AWS Partner Sales Director at Salesforce joined Zhenya Winter to discuss the real-world impact of AI in the fast-paced world of partnerships. What stood out? This wasn’t about theory. It was packed with tactical insights and honest reflections from someone who’s using AI daily.

In a standout session at the Women in Alliances Summit, Stephanie Kee and Asher Mathew delivered a refreshingly honest and empowering conversation about navigating career transitions in partnerships and tech.

Kathryn Rose delivered a practical and grounded session focused on how AI can enable partner leaders to move beyond ambiguity and into data-backed decision-making. Her key message? You don’t need perfect data; you need a strong story.

At the2025 Women in Alliances Summit, Lauren Helstab and Michelle Teo brought their deep experience in partnership strategy and marketing to the virtual stage to challenge a common perception: that partnerships are unpredictable and undervalued channels. Instead, they argued, it’s a perception problem, and the solution lies in storytelling and strategy.

Meet Elise Carbone, Women in Alliance Committee member. Elise is a speaker at Women in Alliances annual summit. In this article learn more about her.

Madeleine Ellis is the International Head of Channels at UiPath, where she leads international partner strategy across diverse markets. With a background spanning industries, regions, and cultures, she brings a human-first, results-driven approach to building high-impact alliances. Known for turning relationships into growth engines, Madeleine believes the best partnerships are built on trust, shared purpose, and equal commitment.

One of the most powerful tools I discovered while managing partnerships in the video surveillance sector was the “Share of Wallet” approach. Though industries may differ, the principles of this methodology remain equally effective across various partner ecosystems.

Meet Kathryn Rose: Empowering Entrepreneurs to Build Bold, Authentic Brands That Stand Out. She is a speaker at Women in Alliances annual summit. In this article learn more about her.

Mike Nevin launched The Association of Strategic Alliance Professionals in Europe in 2002. He is a speaker at Women in Alliances annual summit. In this article learn more about him

Stressed? Your Body Might Be Holding the Answer How many times have you heard that physical exercise helps to battle stress? I’ve heard it a lot - but it never convinced me to go to the gym. I’ve always lived in my head and felt disconnected from my body. Only in recent years, after learning how stress really works and how much the body is involved, did I start pushing myself to do something about it.

Michelle Teo, founder of Demand Conversion, is a speaker at Women in Alliances annual summit. In this article learn more about her.

Lauren Helstab, Founder of More Than One Way, is a speaker at Women in Alliances annual summit. Lauren is the founder of More Than One Way in this article learn more about her.

As an athlete, I delved into TB12's Method and unearthed invaluable insights and actionable steps. Tom Brady's wisdom on priming your body f

Vesna Arsic is a tech executive who is focused on driving enterprise and partner revenue.

Stephanie was the former chair of Women in Alliances in 2024, where she was a phenomenal driver in reshaping the organisation by bringin in

Listen to Carrie White Women in Alliances 2025 chair. This podcast is about Accelerate Action: Progressive mindsets and inclusive behaviors

With a current buzz about mentoring, not having one might feel daunting. It can trigger a FOMO feeling, which doesn’t help either..

When we think about mentoring, we often look for someone more experienced and knowledgeable. But finding the right mentor isn’t easy.

OKR Planning Without In this article, I will focus on the psychological obstacles and how to deal with them to make planning less stressful.